There are multiple changes in world of work that will face us in the next five to ten years. The World Economic Forum predicts a Fourth industrial revolution requiring different skills from leaders, e.g. emotional intelligence, creativity and cognitive flexibility. Traditional masculine paradigms are being replaced by feminine architypes; collaboration and empathy. Authenticity, as redefined in ‘The Authenticity Dilemma Resolved®’, can be the differentiator for company cultures and individuals helping them to face the challenges of the future; become more self-aware and connect with others in a deeper, more meaningful way to create partnerships that are unheard of. Through authentic POWER (an acronym for - presence, overcoming fear, the whole integrated being, effortless flow and resonance) we unlock our full potential and live our greatest passion and purpose every day.